FTC Fines For Fake Celeb Skin Care Ads
6.4 million-dollars, to settle with the Commission and are prohibited from using deceptive tactics again to promote any product online in the future. Many of the stars, like NCIS' Pauley Perrette, Fixer Upper's Joanna Gaines and The View's Whoopi Goldberg, whose name and likeness were used in the ads, have spoken out against the alleged scammers long before the FTC's ruling. In response to news, The View stars Whoopi Goldberg and Joy Behar recently shared their thoughts on the whole being used as unauthorized endorsers for products they never agreed to promote.
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If 4K has its limitations today (though less so than with TV in the field of video cameras which can play back with 4K projectors), 8K ratchets up those limitations. In fact, Canon doesn't have an 8K projector in development yet, only one that's 4K. So, no matter how spectacular the 8K resolution, it will only be able to be shown at a much lower resolution. Certainly, an 8K projector will come, though at that point who knows where technology will be?
But it's important to innovate and push the technology. One other camera worth mention is the Kodak PixPro SP360 4K Action Cam. It's an odd-looking little device - a small cube with a dome. But what sets it apart, in addition to being 4K resolution, is that it shoots in 360-degrees, either video or still photos.
Kodak promotes it as being especially valuable when attached to a drone. I have no idea how big the drone market will get. It might be a passing fad for home use as a toy - but I think not. There are too many companies showing them at CES (like DJI, AEE, 3DR and many more), and they're clearly too high-end. It seems like business application will be their most significant use, but it's a developing field. This is somewhat the same with 3D printers.
I was inundated with press releases for them before the show, and they seemed to pop up everywhere. Ubiquitous as they were, I still don't get the sense that they're showing a capability that the general public is crying out for. But the prices have come down so significantly from recent years that the business market seems ripe for growth. In an odd way that sort of overlaps my feeling about Virtual Reality, which has been proclaiming it's the Next Big Thing for the past three years.
It did get a massive push at this year's show with the oft-delayed and highly-anticipated Oculus Rift finally - finally! And as I said, they've finally come to market, with sets from a Florida company, Izon, and other companies are scheduled to have their sets on sale by the summer. They've already sold sets to Duke University for medical use, and Florida State University film department. Read the effusive blog posting about it from Duke's Head of Technology here. And in conjunction with their partner Inception Visual who works with AT&T, the company is running tests with many AT&T clients.
Of course, when it comes to the world of standard television technology, the forests of TVs are one of the fields that, as I noted above for several reasons, I just tend to avoid. That said, this year more than most, certain things did surprisingly stand out in TV Land. And what stood out most is what wasn't there.
Last year, TV companies went to massive lengths trying to convince you that "curved screens" would make your TV-viewing lives oh-so much better. I explained at the same time that curved screens were largely a marketing gimmick. Well, reality seems to have caught up, and it was remarkable how few companies were pushing curved screens - at all.
Some did display them, though without the fanfare. But at the huge LG booth, I didn't even see a single curved screen. There might have been a few, but if so they were buried amidst what else was there, and new. And what was new amongst most of the TV companies did stand out as valuable this year, unlike curved screens. First and foremost was the expansion of OLED screens. It wasn't long ago that OLED got introduced for its impressive high resolution, but it was so expensive that you only saw OLED screens on small devices, like high-end Smartphones. What a great idea! What on earth were you thinking?
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