Thin Gloss Weight Loss Claims And Shark Tank

Weight Loss Product On Shark Tank
How many of you have ever watched "Shark Tank"? People are introduced to a group of investors to pitch their story and to showoff their latest idea for something they have a belief and passion for. They are given approximately 5 minutes to sell them on the idea and for a specific dollar amount needed by the business owner, one or more of the sharks gain an equity percentage into the company.


They will either love your company and may even fight with other sharks to gain a percentage by upping the offer or they will chew you up and spit you out. This is one of my favorite shows on Friday nights. The amount of information one can learn and take away from the show is incredible.


I personally have learned a great deal when it comes to investors and what they can and will do for you, but also to tread very carefully on how and when an investor should be approached. Do it in the wrong time and you can be toast. Or it can help you decide if an investor is necessary or the right course of action.


This past Friday night in particular, would prove to be a very relevant show for me. Shark Tank featured a gal in my industry that was looking for investment capital to stay afloat. Now I was truly intrigued! The product was called "Thin Gloss" for weight loss. I instantly thought, this was not going to be good.


Knowing what I know in my industry as it relates to cosmetics, this weight loss claim was over the top even for the weight loss industry. April Morris, the cute as a button creator, made her pitch to them, presenting "before and after" photos of women who have lost weight and explained how the product works.


Thin Gloss which contains Hoodia, is the herb she has chosen for weight loss due to it's purported benefit of fooling the brain into thinking the stomach is full. She also claims she lost weight herself using her Thin Gloss product. 18,000.00 so far in sales in the current year. 80,000.00 for a 20% stake in her company. I wondered would the team of sharks be duped by this intriguing product?


Well the sharks were true to form, and they didn't create their wealth because they were ignorant. Kevin Harrington, the infomercial king, immediately addressed the weight loss claims, stating the FDA is clear on this and inquired if she has performed the clinical studies to prove her claims. She stated she had not, but an FDA attorney advised her she was okay and how she can present it.


I am betting on the latter. When pressed further she continued to defer to her FDA attorney, which meant she did not have or know the answers and tried without success, to spin away from the actual science or facts. They also inquired about her future sales and how she thought she would attain the million dollar sales she was shooting for. She told tales of India distributors wanting her products, and was ambiguous on others that were willing to promote her products.


One of the sharks also addressed her in practical terms of earnings, and stated to go from the sales she currently held to a million dollars in a year, was not feasible, and for that he was "out". The others of course, after much challenge to her weight loss claims and pointing out repeatedly the problems with her far out claims of weight loss, all stated they were "out".


The legality of the claims and how ugly the FDA can be if claims are not proven with the proper clinical trials, would put them in some serious hot water once the company became large enough for them to notice. And April Morris did nothing to alleviate their concerns through providing the direction she was going to take the company.


I was so happy to see the savvy behavior of the sharks that I have come to admire and enjoy learning from. I shouldn't have doubted for a minute they would be fully aware as I watched each one of them come up with the smart questions, even though I waited and watched with bated breath.


UPDATE 02/13/12: Video has since been removed from the ABC site. You will now be viewing this on HULU. The instructions below remain the same to get to her portion of the interview. I was ready to take notes. I was so hoping she would heed their advice, because I really liked her, and in my opinion, the time, money, and mistakes they just saved her, was worth more than a million dollars.


I am also about pursuing one's dream, but it must be done with a smart outlook and a savvy consciousness of what you are really offering to customers, including promises made. She has definitely created a curiosity of something different and perhaps innovative in the minds eye of the media, but the science does not back the claims being made. In doing further research of Thin Gloss, I located the website, and sadly April did not heed their advice because though the show just recently aired, it apparently was taped 2 years before.

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